Family run bakeries – Why are they a perfect small business idea
The pleasure many find in home-baked products encouraged them to open their own bakeries. This seems to be the perfect family-run business idea one could have because it offers a steady and generous income. Also, children involved in this type of business can be trained even at a young age something about running a business properly. The necessary investments required generally revolved around several high-quality bakery systems and a great marketing strategy. Below you will find some of the best approaches on such a small family-run business idea.
Beat your competition with quality, not low prices
It might be tempting when you enter the business to cut some of the expenses and choose cheaper ingredients. However, baked goods are pretentious when it comes to the quality of their ingredients and if you choose cheaper ones, chances are your products will suffer if terms of quality. Maintain the quality of you products and don’t lower the prices, if you cannot afford. When it comes to baked products, clients tend to forget about money and are willing to invest more in products carefully manufactured by skilled individuals, that use high quality products.
Try to create new products
If your specific is bread, try to diversify your products from time to time. Create a new recipe and introduce the products, make them known by asking your clients if they have tried your new bread recipe. You could try to introduce biscuits and cookies, some tarts, if you are daring enough. Keeping a client happy depends a lot on the products you sell and the diversity you offer. Keep your clients intrigued by playing with your recipes.
Get a formal qualification
Although you don’t have to have serious studies in order to bake great things, clients always appreciate an owner that invests time and resources in perfecting their skills. This is why a qualification will help you greatly when it comes to winning your clients. Show them that you take your passion seriously and that you are always willing to invest more and more in yourself and your other employees.
Online advertising works wonders
Facebook ads, a Facebook page for your business, twitter and Google + account, even a Pinterest account, they are all perfect online advertising tools and they are free! Share your products, your price list, your ingredients (but not the specific recipes), and you will keep your client’s interest alive.
Use high-quality bakery systems
High quality equipment will assure you that you’ll always have those fluffy, perfectly cooked products, without exception. You should invest in a water-dosing unit, in a professional bakery oven, some pallet trolleys, a dough-mixing machine. Make sure you research your supplier well, because these pieces of equipment will weight a lot to the final quality of your products. Also, you should not choose pieces of equipment that are too cheap, because this will be also observed in the quality of your products and sales. Great equipment will be an investment with a fast return.